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About Us — FitCore360
About FitCore360

WE LIVE FITNESS

FitCore360 is the internet’s most detailed resource for ultra-specific fitness equipment. Not generic listicles. Not paid placements. Just deep, honest, research-backed guides for serious people.

200+ Articles
10 Niches
500+ Products Tested
50K+ Monthly Readers
EVERY DISCIPLINE · ONE SOURCE · FITCORE360 · SERIOUS GEAR · HONEST REVIEWS ·
FITCORE 360°
Coverage

WHY WE BUILT THIS

BORN FROM FRUSTRATION

It started with a simple question: “What’s the best hangboard for a beginner climber?” Every result online was either a vague listicle full of affiliate spam, or a Reddit thread from 2017. Nobody was writing truly useful, specific content for niche fitness gear.

So we built FitCore360. A site dedicated to going deep — really deep — into the equipment that serious athletes actually care about. From finger training boards that rock climbers obsess over, to cold plunge tubs that biohackers swear by.

Every article is written by someone who has actually used the gear. Every buying guide compares real products with real specs. We don’t take money to push specific products. We just tell you what’s good.

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Real Testing Protocol Every product recommendation is backed by hands-on testing and structured evaluation.
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Science-Backed Writing We cite studies, cite experts and always separate fact from fitness bro mythology.
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No Pay-to-Play Brands cannot pay us to rank higher. Our rankings are purely merit-based.
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Ultra-Specific Focus We don’t try to cover everything. We cover 10 niches and go deeper than anyone else.

WHAT DRIVES US

Three core commitments that shape every article, every review, every buying guide we publish.

01 / 03
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RADICAL DEPTH

We don’t skim the surface. When we cover grip trainers, we cover grip anatomy, training science, 15+ products, and common mistakes — not a 500-word listicle.

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TOTAL HONESTY

We call out overpriced gear. We flag products with durability issues. We tell you when the cheaper option is genuinely better — even if it pays us less commission.

03 / 03
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CONSTANT IMPROVEMENT

Equipment changes. Research evolves. We update our guides regularly and clearly timestamp when content was last reviewed — no zombie articles from 2019.

REAL ATHLETES. REAL WRITERS.

Every contributor is an active practitioner in their niche — not a content farm writer googling terms they’ve never heard of.

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Marcus Reid

Founder · Climbing & Grip Specialist

Former competitive rock climber with 12 years of experience. Started FitCore360 after failing to find honest gear reviews for finger boards and grip trainers.

Rock Climbing Grip Strength Hangboards
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Dr. Priya Nair

Physical Therapist · Rehab Equipment

Licensed PT with 8 years in sports rehabilitation. Covers slant boards, inversion tables, and resistance band systems for injury prevention and recovery.

Physical Therapy Slant Boards Rehab
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Jake Whitmore

Biohacking Editor · Recovery Specialist

Certified strength coach and biohacking enthusiast. Has cold plunged daily for 3 years and personally tested over 15 tubs and portable ice bath setups.

Cold Plunge Biohacking Recovery

HOW WE REVIEW GEAR

A strict, repeatable process that keeps every review honest — no matter who made the product.

01

RESEARCH & SHORTLISTING

We scan Amazon, brand sites, Reddit, and fitness forums to identify which products are actually being bought and discussed. We shortlist based on price range, ratings, and community feedback — not ad spend.

02

HANDS-ON TESTING

We buy or borrow products and use them in real workouts. Cold plunge tubs are tested for temperature consistency and build quality. Grip trainers are used across 4-week training blocks. Slant boards are tested across multiple knee angles and squat variations.

03

STRUCTURED EVALUATION

Each product is scored on a standardised rubric covering: build quality, value for money, ease of use, effectiveness, durability, and who it’s best for. Scores are documented before writing begins.

04

EXPERT & COMMUNITY REVIEW

Draft articles are reviewed by our in-house specialists and sometimes external practitioners (physios, coaches, athletes). We also cross-reference community feedback from platforms like Reddit, YouTube comments, and niche forums.

05

PUBLISH & MAINTAIN

Every article is published with a clear “Last Updated” date. We revisit top guides every 6 months and update rankings when better products launch or prices shift significantly. No set-and-forget content.

WHAT WE STAND FOR

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SPECIFICITY OVER VOLUME

We’d rather publish one truly useful guide on slant board angles than ten thin articles chasing search volume. Quality over quantity, always.

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EDITORIAL INDEPENDENCE

Brands cannot pay us to feature their products. Our recommendations are based solely on performance, value, and fit for the user’s needs.

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EVIDENCE OVER HYPE

Cold plunge tubs have real benefits — but we’ll also tell you what the research doesn’t yet support. We separate science from marketing every time.

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TOTAL TRANSPARENCY

We disclose all affiliate relationships. We show our testing methodology. We tell you our conflicts of interest upfront — because trust is everything.

💰 Affiliate Disclosure

FitCore360 participates in the Amazon Associates Program and other affiliate networks. When you click a link and make a purchase, we may earn a small commission — at zero extra cost to you.

This commission is how we fund our testing, hosting, and team. It does not influence our rankings or recommendations. We frequently recommend products that pay us lower commissions because they’re genuinely better. Read our full disclosure →

READY TO FIND
YOUR GEAR?

Browse our expert buying guides, deep-dive reviews, and equipment comparisons — all written for serious fitness enthusiasts who demand more than a generic listicle.

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